I've spent many hours testing HeyGen, and I'm genuinely impressed by how far AI video creation has come. As someone who's created many videos and written many reviews, I can tell you this ability is a game-changer for businesses and content creators looking to produce professional content without breaking the bank.
With HeyGen, I've been able to create videos in minutes that would have taken days with traditional methods—and the results are surprisingly good.
Let´s dive into this platform and make a video so you can check if this can be your next video tool.
Read on to learn more.
What is HeyGen, Really?
HeyGen isn't just another video tool—it's a complete reimagining of how we create video content. Born as Movio in 2022, this platform has evolved dramatically through 32 version updates and over 100 new features.
I remember when AI avatars first appeared, looking robotic and unconvincing. Now? The technology has matured into something genuinely useful for businesses of all sizes.
What Makes HeyGen Different
- No cameras or actors are needed (a lifesaver for smaller clients)
- No complex editing skills required (though I still use Premiere for certain projects)
- Localization is ridiculously simple (I recently created a training video in 5 languages in under an hour!)
- Production costs are slashed dramatically (your clients will love this part)
What Can You Actually Create With HeyGen?
I've used HeyGen for:
- Quick social media explainers (perfect for LinkedIn)
- Product demos for clients (without needing to film physical products)
- Training modules (especially helpful for multilingual teams)
- Marketing videos (the templates are effective because you don´t have to start from scratch every video)
But let's be real—HeyGen isn't replacing my Adobe suite anytime soon. It's a complementary ability with specific strengths and limitations. For quick, avatar-based content, it's fantastic. For complex, highly produced videos, I recommend using traditional methods.
You should consider HeyGen as a complement to your existing tools instead of a replacement.
HeyGen AI: Full Detailed Features
Advanced AI Avatar Creation
- Avatar Library: Over 120+ diverse avatars of various ethnicities, ages, and outfits.
- Custom Avatar: Turn yourself into an AI avatar from a 2-minute video.
- Face Swap: Swap your face onto any avatar.
- Talking Photo: Bring static photos to life with dialogue.
Voice & Language
- Multi-language: Supports over 175 languages with 300+ natural voices.
- Voice Cloning: Create a digital copy of your own voice.
- Emotion Customization: Adjust the pitch, speed, and emotion of the voice.
- Subtitles & Translation: Automatically generate subtitles and translate videos.
Video Editing & Assets
- Video Editor: Add text, images, background music, and transitions.
- Asset Library: Royalty-free library of music, videos, and images.
- Video Templates: Hundreds of templates for marketing, training, etc.
- PPT to Video: Upload a PowerPoint file and convert it into a video.
Integrations & Automation
- ChatGPT Integration: Write scripts quickly directly on the platform.
- Canva Integration: Use designs from Canva directly in your video.
- Video from URL: Create a product video from an Amazon URL.
- Developer API: Integrate HeyGen into other workflows.
How to create a video with HeyGen
Once you log in to the webpage, the main dashboard appears. From there, you can create videos with lifelike avatars, build your digital avatars, or translate a video. You can start creating a video by choosing an avatar or using a pre-made template. HeyGen offers a well-populated library of pre-made templates, a useful feature to bring some inspiration when creating a video.
HeyGen integrations
HeyGen is a huge step ahead from its beginning, where the only integration available was Zapier. Today, this platform integrates with:
- Tolstoy AI Video Player
- Trupeer AI Screen Recorder
- Flowshare
- Mindstamp
- Repurpose.io
- Zapier
- Make
- Plainly Videos
Ready to Create AI Videos in Minutes?
Stop waiting and start creating. Click the button below to try HeyGen for free and see the magic for yourself. Get started with our special offer!
Try HeyGen for FREE NowHeyGen pricing and Value for Money
HeyGen offers a flexible and competitive pricing structure for beginners and professional content creators. Here's a closer look at what each plan provides and how it delivers exceptional value:
Free Plan
$0/month
- Create up to 3 videos per month.
- Max video length of 3 minutes.
- Limited selection of avatars & templates.
Best for individuals testing the platform.
Basic Plan
$24/month
- Unlimited video creation.
- Access to 700+ avatars.
- 175+ languages.
- Advanced features like Face Swap.
Best for small businesses and marketers.
Team Plan
$30/month
- Unlimited video creation.
- Videos up to 60 minutes.
- Multi-user workspace.
- Branding kit.
Best for agencies and teams.
HeyGen’s Pricing: Is it Really Worth It?
I've tested dozens of AI video abilities, and pricing is where many of them lose me. HeyGen, however, seems to understand the balance between features and affordability—mostly.
Their free plan is surprisingly generous... The real value lies in their Basic plan at $24/month (annually billed). When I compare what I spent on traditional video production before—equipment, actors, editors—$24/month seems almost laughably cheap.
HeyGen Plan Calculator
Information is provided for reference only. Valid as of April 2025.
HeyGen Pros & Cons
HeyGen Pros: What I like
The free plan is genuinely useful... Voice management is where HeyGen really shines... The "create product video from URLs" feature? Absolute useful and will save you hours of work... what impresses me most is how the platform keeps evolving.
HeyGen Cons: What Needs Improvement
The onboarding could use work... Team collaboration is limited on lower-tier plans... And let's talk about avatar gestures or rather, the lack thereof. This is where competitors like Colossyan have an edge.
HeyGen reviews and support
Support is handled via chat, and currently, customer service answers your queries within three hours... G2 shows 630+ ratings and reviews with a 4.8/5 score, an excellent ratio that shows how the platform works from the user’s side. As of February 2025, these are the main features mentioned by users on G2 reviews:
HeyGen: What People are Saying on G2
Based on 630+ ratings
Pros
- Ease of Use 343 mentions
- Quality 234 mentions
- Realistic Avatars 213 mentions
- Video Creation 163 mentions
- Avatars 147 mentions
Cons
- Expensive 110 mentions
- Expensive Cost 95 mentions
- Cost Issue 85 mentions
- Avatar Limitations 71 mentions
- Cost 68 mentions
On the positive side, users frequently praised its ease of use (343 mentions), quality (234 mentions), and realistic avatars (213 mentions). However, cost-related concerns were a significant drawback, and avatar limitations (71 mentions) were noted as a downside.
Frequently Asked Questions (FAQ)
Q: What is HeyGen AI and how does it work?
A: HeyGen is a creative video platform that uses artificial intelligence (AI) to generate professional videos from text. With HeyGen AI, you can choose an AI avatar, type your script, and the technology will automatically create a video of the avatar speaking your script with natural lip-syncing. It's a powerful tool for creating marketing videos, training materials, or social media content without needing cameras or actors.
Q: HeyGen AI Review: Is this tool really good?
A: Based on numerous HeyGen reviews, the tool is highly rated for its ease of use and the improving quality of its avatars. A typical HeyGen AI review praises the rich library of avatars and voices, high customization options, and significant savings in production costs. However, some users note that avatar gestures could be more natural and the cost might be slightly high for individual creators. Overall, it's considered one of the leading AI video generation tools available today.
Q: Can I use HeyGen for free?
A: Yes, HeyGen offers a free plan that allows you to create a few short videos per month to try out the platform. This free plan has limitations on video length, the number of available avatars, and will include a HeyGen watermark on the final video. It's an excellent way to review HeyGen for yourself before deciding to upgrade to a paid plan.
Q: What are the standout features of HeyGen AI?
A: HeyGen AI stands out with features like a library of over 120 avatars, support for 175+ languages, the ability to create a custom avatar of yourself (Custom Avatar), voice cloning, converting static photos into videos (Talking Photo), and integrations with tools like Canva and ChatGPT. The heygenai platform also provides an integrated video editor and a variety of video templates to get you started quickly.